How Kristin Makes $7,700 Per Month From Facebook Pages
Alright, we’re back with another interview about a unique way to make money, and this one is seriously one of my favorites so far.
For years, a lot of us thought of Facebook as the place you go to doom scroll, post random life updates, or keep up with people you have not seen since high school. I’m very guilty of the doom scroll part.
But there’s a whole side of Facebook most people do not realize exists, and it has turned into a legit income stream for a lot of people.
Can you share a bit about your background and how Facebook Pages first became part of your journey?
My name is Kristin Hanes and I run a blog called The Wayward Home. My blog focuses on alternative living like van life, RVing, sailboats, and tiny homes.
I worked hard on that blog and learned SEO, which means I was getting many of my articles onto the first page of Google.
I made money from my blog audience through display ads (similar to how YouTubers make money from ads) and affiliate marketing (just recommending products and services I love and getting commission from the companies, like REI, Target, etc.)
But when Google’s Helpful Content update rolled out in 2023, my blog traffic dropped dramatically over about six months.
I had to pivot or risk losing my business.
I’d heard other bloggers talking about making money with Facebook Pages, so I decided to try it.
Now I use three Facebook pages to make money through Facebook’s monetization program, which pays us to post.
Do you remember your first payout from Facebook?
I do! It wasn’t huge, but it was motivating. It showed me this was worth investing more time into.
For anyone who’s never heard of Facebook paying people, can you explain how that works? Who can do this?
You start by expressing interest in Facebook’s Content Creators’ Monetization Program from your Facebook dashboard.
Once your page has the reach and engagement they’re looking for (which isn’t hard), you can get invited.
Facebook then pays you for posting content like images and text posts. The more engagement you get like likes, shares, comments, and time spent on your post, the more you can earn.
You’ve had months earning around $7,500 from Facebook; what does a month like that generally look like?
I’ve built a process around finding and remaking memes that already perform well on Facebook.
First, I curate content from pages I follow. Then my virtual assistant remakes those memes for my niche. She uses ChatGPT to help write captions and schedules everything in Post Planner.
My main job is finding strong content to curate and keeping an eye on any bonus programs Facebook is running.
Sometimes Facebook offers extra payouts for hitting certain milestones, and that can add a few hundred extra dollars in a short period.
Was there a moment that made you think, “Okay, this is really working”?
Yes, when one meme I made went viral and earned over $600. It took about five minutes to create and upload.
I’ve also had blog posts go viral on Facebook and bring in hundreds of dollars in ad revenue in a single day. That’s when I knew Facebook was worth focusing on.
Do you need an existing audience to get started?
No. Facebook is the audience.
You can grow from scratch and even run simple Page Likes ads to help your page grow faster.
Have you noticed certain types of pages do better than others?
Yes. Pages that are visual or tied to strong interests tend to do well. Things like pets, nature, camping, travel, food, nostalgia, and hobbies people feel connected to.
What are some mistakes beginners make?
Facebook prefers to keep people on their platform, so if you share a lot of links on your Facebook page that send people away from Facebook, you might run into trouble.
It’s better to focus first on engaging, interesting content that people interact with.
Once your reach and engagement are strong, you can test adding links in the first comment.
How much time does someone realistically need to commit?
At the beginning, maybe around 10 hours per week. The biggest learning curve is figuring out what type of content your audience responds to.
Once you know that, it gets easier, especially if you can eventually outsource some of the content creation.
A lot of people say Facebook is “dead.” What’s your take?
Facebook still has billions of users. It’s hard to oversaturate a platform that large.
There’s plenty of room for new pages, and Facebook continues to invite people into monetization, even beginners.
What are the main phases from starting a page to earning?
- First, start your page and begin curating content in your niche.
- Follow similar pages and save high-performing posts for inspiration.
- Use AI to help recreate that style of content for your audience.
- Test memes, images, text posts, and discussion-style threads.
Many people run Page Likes ads until they reach around 5,000 – 10,000 followers (which is pretty low-cost, but completely optional). From there, it’s about growing reach and engagement while checking your dashboard for a monetization invite.
You’ve turned your strategies into a course: who should take your course?
My course is for anyone wanting to make money with Facebook Pages. You could be already savvy in the online space, or a complete beginner.
I walk through setup, content creation, easy reels, scheduling, and even how to use ManyChat to grow an email list and sell digital products (which is also optional).
Facebook Pages ended up saving my business (I currently run three pages successfully), and I love helping others learn how to start them, too.
Learn more about Kristin’s Facebook course here: The Facebook Traffic Goldmine
(I actually just bought her course and it’s fantastic, which was why I was excited to interview her.)
Big thanks to Kristin for sharing her experience and being so open about how this works behind the scenes.
